Our claim to be the first complete qualitative system in the world can be easily checked.

It brings to light the unseen side of performance into new knowledge and measurements.

It influences team building and selection, and match preparation in ways previously just hoped for.

Performance factors to establish and maintain early match control are laid out in coaching
knowledge and training strategies.

Coaches are kept constantly aware of match sensing, opportunities, threats and protection needed to influence their decision-making.

For example, the team that dominates ‘intensity’ usually wins – ‘intensity’ is not ‘counting pressure acts’ but a connection between player and team performance. Momentum is also defined.

Progressive match control measurements are more accurate than the scoreboard with identifiable breakpoints in all games.

The qualitative system can be applied to any team or individual sport for improvement, winning or forensic analysis.

It compares to looking back at a completed game but seeing and understanding things in real time.


Over a decade of advanced R&D across nine major sports to World Cup and Olympic levels.

Qualitative performance knowledge constitutes Intelligence Augmentation (IA).

Qualitative measurements represent application of Analytics 5.0.

R&D was led by former Adjunct Associate Professor Tony Charge mentored by Professor Keith Lyons (former Head of High Performance at the Australian Institute of Sport and later Head of the Keith Lyons Academy of Qualitative Analytics), in partnership with Cardiff Metropolitan University (UK).